
Eleven Tips on Terrific Titles
http://www.whitepapersource.com/writing/titletips.html
Graham, Gordon
WhitePaperSource
2006
Abstract:
Honestly, which white paper would YOU sooner read: 'Implications of Business Intelligence Methodologies on Operational Efficiencies: A Retrospective Study' or 'Six Things You Must Know about Data Warehousing'? This article offers eleven tips on putting together compelling titles for white papers.