Ten Tips To A Better Form
http://particletree.com/features/10-tips-to-a-better-form/

Campbell, Chris
Particletree
2005

Abstract:

The most monotonous entities in the known universe, forms, are a staple of every web programmer's balanced diet. Whether we like them or not, forms are the gatekeepers to our site’s goodies and often their design alone determines whether a user will try what you’re selling or simply walk away. Without pomp or circumstance, here are ten tips to transform your plain vanilla into double chocolate chunk with marshmallows.