RSS Will Replace E-mail for Marketing Purposes: What You Need to Build Right Now to be Ready
http://www.egmstrategy.com/ice/direct_link.cfm?bid=6BE4DF64-AEB8-A41B-533175255EF9976A

Improving Customer Experience
2006

Abstract:

RSS stands for Really Simple Syndication (depending on who you believe). If you don't know what it is, you had best grow a brain about it tout de suite.