The Banality of the Radical
http://www.westciv.com/style_master/house/good_oil/banality_of_radical/

Kaminski, Chuck
Western Civilization
2004

Abstract:

As more Web designers begin transforming their sites from the tables-fonttags-single-pixel-gifs concoctions to stripped-down CSS chic, more observers are asking the questions: if the promise of CSS and standards was liberation from the tyranny of warring browser lords, why do all the CSS designs look the same? If this is the radical shift that will allow the Web to realize its potential, why does it appear so dull? Implicit in these questions is an increasing consensus that, in the words of Chris Casciano, 'Your CSS Bores Me'.