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This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.
View both works by Shaikh, A. Dawn, Barbara S. Chaparro and Doug Fox
View all 104 works published by Usability News |
Perception of Fonts: Perceived Personality Traits and Uses
http://www.surl.org/usabilitynews/81/PersonalityofFonts.asp
Shaikh, A. Dawn, Barbara S. Chaparro and Doug Fox
Usability News
2006
Abstract: This study sought to determine if certain personalities and uses are associated with various fonts. Using an online survey, participants rated the personality of 20 fonts using 15 adjective pairs. In addition, participants viewed the same 20 fonts and selected which uses were most appropriate. Results suggested that personality traits are indeed attributed to fonts based on their design family (Serif, Sans-Serif, Modern, Monospace, Script/Funny) and are associated with appropriate uses. Implications of these results to the design of online materials and websites are discussed.
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