Search Engine Optimization and the Bottom-Line
http://www.highrankings.com/seobottomline.htm

High Rankings Advisor
2004

Abstract:

A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in previous articles, and it always seemed to come down to a big 'it depends.' However, I'm starting to realize that for many clients, good search engine rankings can actually make or break a business.