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At any planned gathering of a community that’s too large or far-flung for everyone to know everyone else by sight, the time-honored solution to the recognition problem is nametags. At a family gathering, these are probably plain white stick-on labels, with names handlettered by Aunt Frieda; at a conference, they’re usually preprinted and housed in plastic holders made for such an event. Nametags are a very local and specialized branch of information design, and, as such, they form part of the glue that binds together a community. View all six works by Berry, John D. View all 8 works published by Font Magazine |
 What's My Name? Nametags in Theory and Practice http://www.fontshop.com/features/fontmag/004/berry.php
Berry, John D. Font Magazine 2005
Abstract: At any planned gathering of a community that’s too large or far-flung for everyone to know everyone else by sight, the time-honored solution to the recognition problem is nametags. At a family gathering, these are probably plain white stick-on labels, with names handlettered by Aunt Frieda; at a conference, they’re usually preprinted and housed in plastic holders made for such an event. Nametags are a very local and specialized branch of information design, and, as such, they form part of the glue that binds together a community.
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