Added by Geoff Sauer on May 11, 2006.
Average rating: 4.00/5.00 (n=3, std dev: 1.00)
 


Time is an important design variable to understand. Your user experience is effected by it no matter what user experience you are serving up and the rules are different for every context. For example, the "three click rule" (users must get to their destination within three clicks) applies to e-commerce primarily but not to mortgage education, financial services usability or reading the New York Times online.
 
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