HTML Scripting Guide for QuickTime
http://developer.apple.com/documentation/QuickTime/Conceptual/QTScripting_HTML/

Apple Inc.
2006

Abstract:

You can use QuickTime and HTML together to present various kinds of multimedia over the Internet or from a local disk. There are specific HTML tags and parameters that cause a browser to load QuickTime and allow the HTML author to control QuickTime's behavior.