Earning Respect: How To Improve Your Department's Image
http://www.stc.org/confproceed/1994/PDFs/PG496.PDF

Bolton, David
STC Proceedings
1994

Abstract:

Could your department's contributions be better understood and valued? This workshop will give you some ideas for improving your department's image. You'll learn some time-honored marketing techniques for finding out what your customers think of your efforts. You'll also find out how to use those techniques to change perceptions. You'll discover ways to prevent second-guessing of your document designs. And you'll find out how to promote your services to the rest of your organization.