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Despite an 11+ year history in the marketplace, CMS technology remains poorly understood by many prospective buyers. In the meantime, the field of available suppliers has never been broader or noisier. Most CMS salespeople I know are good educators, but they also have quotas to meet. Under these circumstances, vendors will sometimes short-cut important discussions about functionality and pricing with simple -- but not always completely truthful -- answers.
So here's a list of 10 common myths you might hear during the sales process.
View all 15 works by Byrne, Tony
View all 15 works published by CMSwatch |
Sex, Lies, and CMS Vendors
http://www.cmswatch.com/Feature/142-Top-10-Fibs
Byrne, Tony
CMSwatch
2006
Abstract: Despite an 11+ year history in the marketplace, CMS technology remains poorly understood by many prospective buyers. In the meantime, the field of available suppliers has never been broader or noisier. Most CMS salespeople I know are good educators, but they also have quotas to meet. Under these circumstances, vendors will sometimes short-cut important discussions about functionality and pricing with simple -- but not always completely truthful -- answers.
So here's a list of 10 common myths you might hear during the sales process.
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