Though carefully structured organizational systems and well architected interactions are key components of effective interface designs, it is ultimately the presentation of an interface--layout, look and feel--that tells users what a product has to offer and how they can make use of it. As a result, creating usable and engaging interactive products is dependent on our ability, as designers, to communicate with our audience. The better at communicating we are, the easier it is for our audience to understand our messages and intentions and the easier it is for them to use and appreciate the products we design.

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