Added by Geoff Sauer on Apr 14, 2006.
Average rating: 3.50/5.00 (n=2, std dev: 0.71)
 


Design professionals often decry the lack of importance and investment their companies place on design. After all, most software projects revolve around a product's engineering, to the ongoing detriment of its design--not to mention the chagrin of so many designers, who wriggle uncomfortably toward the bottom of the food chain. But there is a good reason for this: products can be very profitable without investing a single penny in interface design--at least, beyond the user interfaces the engineers build. Indeed, at least in the early stages of a market or company, resources dedicated to intentional interface design are often a bonus rather than being viewed as a necessity.
 
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