The Myth of Optimal Web Design
http://www.scottberkun.com/essays/essay17.htm

Berkun, Scott
ScottBerkun.com
2001

Abstract:

Perfection in design is not possible. No matter how much is known about a given business, user group or technology, you can not simultaneously satisfy all possible objectives. For any website or user interface, there are no mathematics, and no algorithms, for deciding which objectives to satisfy in a single design, or even forThe swiss army knife: a balance of interesting design tradeoffs accurately defining an optimal solution within any of those objectives. There are usability, design and business methods that effectively evaluate and illuminate promising directions , but they are sensitive tools, that work more as guides, rather than maps. In general, any form of design involves too many simultaneous possible objectives and forms of solutions to enable any overall mathematical or algorithmic based confidence. An optimal design, in the broadest sense, is a mythical idea.