How to Run a Brainstorming Meeting
http://www.scottberkun.com/essays/essay34.htm

Berkun, Scott
ScottBerkun.com
2006

Abstract:

The most important thing about a brainstorming session is what happens after it ends. No matter how poorly you run a brainstorming meeting, some decent ideas will surface. But depending on what happens after the session, those ideas may or may not impact anything. So while you can read books and take courses on better brainstorming techniques, the most important thing is figuring out how the brainstorming session fits into the larger decisionmaking process you or your team has.