Search Engine Optimization Basics, Part 1: Improve Your Standing in Search Engines
http://www-128.ibm.com/developerworks/web/library/wa-seo1.html

Banks, L. Jeannette
IBM
2006

Abstract:

Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you'll receive a foundation in search engine optimization so you can organically optimize your Web site and create Web pages that are usable, accessible, and friendly to search engines.