Search Engine Optimization Basics, Part 2: SEO Keyword and Infrastructure Strategies
http://www-128.ibm.com/developerworks/web/library/wa-seo2/

Banks, L. Jeannette
IBM
2006

Abstract:

Making your Web site attractive to search engines is a key factor for your success as a Web site developer. Get the basic information you need to organically optimize your Web site in this four-part series. In Part 1, you learned the background of why white hat SEO is good for your site. In Part 2, you'll start optimizing. You'll create a strategy for choosing and optimizing your keywords from the top-left-down and learn more about other factors that can influence your success in search engines.