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Whatever the purpose of the sites you work on, their success depends on visitors doing something. We want our visitors to sign up, or buy, or donate, or download, or apply, or post opinions, or pick up the phone and call us. One way or another if we are to judge our sites as being successful, they have to result in some kind of action on the reader's part.
View all 83 works by Usborne, Nick
View all 360 works published by List Apart, A |
Flywheels, Kinetic Energy, and Friction
http://alistapart.com/articles/flywheelsandfriction
Usborne, Nick
List Apart, A
2006
Abstract: Whatever the purpose of the sites you work on, their success depends on visitors doing something. We want our visitors to sign up, or buy, or donate, or download, or apply, or post opinions, or pick up the phone and call us. One way or another if we are to judge our sites as being successful, they have to result in some kind of action on the reader's part.
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