The Library Brand
http://www.libraryjournal.com/article/CA6298452.html

Tennant, Roy
Library Journal
2006

Abstract:

It's likely that few professionals worry more about how their services are perceived than librarians. Lawyers may have more reason for concern, but many of them laugh all the way to the bank. We have little if not our reputation. So the new report published by OCLC, '€œPerceptions of Libraries and Information Resources,' deserves notice. Do libraries still matter? On what level? Will library use likely increase or decrease?--generated heartwarming comments but also much to cause concern.