Competitive Analysis: Understanding the Market Context
http://www.boxesandarrows.com/view/competitive_analysis_understanding_the_market_context

Withrow, Jason
Boxes and Arrows
2006

Abstract:

Effective web design, from the simplest brochure website to the most complex web application, needs to involve an understanding of context. While user-centered design focuses on user needs/tasks, and information architecture focuses on content, these two aspects alone offer an incomplete picture. What is missing is the context: the environment in which the website or web application is used as well as the market in which it exists.