A Summary of My Ideas about National Culture Differences
http://www.uigarden.net/english/national_culture_differences

Hofstede, Geert
uiGarden
2006

Abstract:

In the uiGarden forum there has been much discussion about cultural differences in the web design, especially in reference to animation and flashy elements. It looks right to offer Professor Hofstede’s ideas to readers here. These ideas were first based on a large research project into national culture differences across subsidiaries of a multinational corporation (IBM) in 64 countries.