Blogging and Corporate America: How Weblogs Can Enhance the Marketplace and Foster Intellectual Capital
http://orange.eserver.org/issues/5-2/danielson.html

Danielson, Joe
Orange Journal, The
2005

Abstract:

In a broad sense that the weblog can be beneficial to the business world as a whole. More specifically, however, it provides technical communicators with unprecedented opportunites at innovation and leadership.