White Paper Writing Guide
http://www.impactonthenet.com/wp-guide.pdf

Kemp, Al
Impact Technical Publications
2005

Abstract:

The words 'white paper' in the title of a document no longer indicate a detailed and authoritative report. Many white papers today are overly long product brochures weighed down by weak organization, confusing content, unsupported assertions, and poor document design. If you follow the instructions in this guide, you will write real white papers: authoritative business communications that achieve marketing goals by explaining technical ideas clearly with a compelling presentation of business value.