Improving MBA Students’ Communication Proficiency: An Orientation Pilot Study That Incorporates Technology and Plagiarism Issues
http://businesscommunication.org/conventions/Proceedings/2004/PDFs/25ABC04.PDF

Alpern, Barbara E., David C. Odett and Richard Pietila
Association for Business Communication
2004

Abstract:

This paper describes the progress of an original pilot program that used surveys and reported results from students and faculty concerning student improvement in writing and presentation skills from a convenience sample of courses. Based on the responses to these surveys a pre-test writing instrument and a presentation assessment instrument were designed for and administered to incoming students during their MBA orientation session. Also included in the orientation session were two modules that focused on plagiarism issues and the use of web-based technology for research. This program will be expanded to include post-writing critiques and portfolio communication evaluations.