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What is the likelihood that our students will perform unethical behavior in the work environment? This study measures students’ intended behavior for four hypothetical unethical situations by investigating the following determinants: attitude toward the behavior (belief), subjective norm (pressure), perceived behavioral control, perceived personal outcome (benefit), and perceived social acceptance by others. Using the Fishbein model of planned behavior, belief was consistently the most powerful predictor of intent in all four situations. Perceived
behavioral control, perceived personal outcome, and perceived social acceptance by others were moderately good predictors of intent. Subjective norm was the weakest predictor of intent.
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Predicting Intended Unethical Behavior of Business Students
http://businesscommunication.org/conventions/Proceedings/2004/PDFs/23ABC04.PDF
Wilson, Barbara A.
Association for Business Communication
2004
Abstract: What is the likelihood that our students will perform unethical behavior in the work environment? This study measures students’ intended behavior for four hypothetical unethical situations by investigating the following determinants: attitude toward the behavior (belief), subjective norm (pressure), perceived behavioral control, perceived personal outcome (benefit), and perceived social acceptance by others. Using the Fishbein model of planned behavior, belief was consistently the most powerful predictor of intent in all four situations. Perceived
behavioral control, perceived personal outcome, and perceived social acceptance by others were moderately good predictors of intent. Subjective norm was the weakest predictor of intent.
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