
This case study documents how a small business school, as part of a strategic planning initiative to improve career services, added a career planning lab to an existing managerial communication course. The lab guides students through a series of self-directed activities such as reading assignments, worksheets, Internet site visits, and completion of instruments. The process results in a summary document and a targeted resume that are reviewed during a one-on-one meeting with the school’s academic advisor and graded for course credit. The study includes a summary of student evaluations along with reflections on lessons learned. View both works by May, Gary L. View all 49 works published by Association for Business Communication |