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This paper explores the possibility that trained business communication professionals might perceive differentially the quality of the identical entrepreneurial presentations, depending on whether they are in audio or print form. By conducting a comparative analysis of heard and read
versions of these speeches, we uncovered evidence which frames the following discourse.
Results point to the variables which shape either (1) oral communication with an immediately-
present audience, or (2) written transcripts with a distanced or imagined set of readers. This has
aided us in identifying the funding for new ventures.
Sokuvitz, Sydel and Stephen Spinelli Association for Business Communication 2004
Abstract:
This paper explores the possibility that trained business communication professionals might perceive differentially the quality of the identical entrepreneurial presentations, depending on whether they are in audio or print form. By conducting a comparative analysis of heard and read
versions of these speeches, we uncovered evidence which frames the following discourse.
Results point to the variables which shape either (1) oral communication with an immediately-
present audience, or (2) written transcripts with a distanced or imagined set of readers. This has
aided us in identifying the funding for new ventures.