Forming Perceptions of Entrepreneurial Discourse: The Effectiveness of Oral or Transcribed Communication
http://businesscommunication.org/conventions/Proceedings/2004/PDFs/12ABC04.PDF

Sokuvitz, Sydel and Stephen Spinelli
Association for Business Communication
2004

Abstract:

This paper explores the possibility that trained business communication professionals might perceive differentially the quality of the identical entrepreneurial presentations, depending on whether they are in audio or print form. By conducting a comparative analysis of heard and read versions of these speeches, we uncovered evidence which frames the following discourse. Results point to the variables which shape either (1) oral communication with an immediately- present audience, or (2) written transcripts with a distanced or imagined set of readers. This has aided us in identifying the funding for new ventures.