Merging Business Communication with Technology: Developing Successful Multimedia Modes for Distance Delivery
http://businesscommunication.org/conventions/Proceedings/2004/PDFs/03ABC04.PDF

Fortune, Mary F. and John J. Staczek
Association for Business Communication
2004

Abstract:

Learning no longer has to depend solely on text resources when learners have access to multimedia resources and developing technologies. The lecture is now encapsulated and available for replay and, like a novel, provides the user with direction not just destination. This paper highlights how technology adds value to the academic learning experience/environment for business communication with a focus upon televised courses, streaming videos, instant messaging and Web-based resources. Implications for the learning experience are: (1) oral and written language use become more dynamic; (2) learner outcomes are audience- and message-centered; and, (3) content instruction is analytical.