People come to SEO from other disciplines, such as development and design. Many think there are some magic tags you stick in pages to make them fly up search engines' results pages. They ask me about coding: can search engines read it, and where's the best place to put this or that tag for better ranking? They appear at a loss when I explain coding's just not that important, as long as a crawler can get to the pages and parse the text out of them.
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