Attack of the Zombie Copy
http://www.alistapart.com/articles/zombiecopy

Kissane, Erin
List Apart, A
2005

Abstract:

You can keep copy from turning zombie by starting with a clear idea of exactly what you want to say. It's tempting to just start writing, but this approach can leave your pages vulnerable to zombification, because it's easier to sound like you’re making sense than to actually make sense. Outlines can serve as an effective vaccine against living death.