Designorati: Strategy
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Indiano, Cate
Designorati
2005

Abstract:

Designorati:Strategy covers the strategic as well as the tactical technology influences and decision-making found throughout the creative and production workflows, from content conception through to content distribution. Who is the customer? What is the message? How do they want to receive the message? What methodology will you use to deliver it? Was it successfully received? Did the customer act on it? Strategy will encompass infrastructure, workflow, services, production, mangement, new technologies, and some “how to.” Strategy will focus on industry trends that will impact the growth of your company and how you integrate with your strategic partners. Stories will include everything from strategic technology planning, to creative/production workflows, how “best in class” products affect disciplines of all size and manner, lean principles, performance improvement and much more. Who is the Strategy audience? Everyone that makes a technology decision or influences a technology decision will find something worthwhile here to consider. The technology, workflow, and services of the creative and production environments of content publishing affect all of you.