Networking that Works
http://www.creativelatitude.com/articles/articles_hayden_networking.html

Hayden, C.J.
Creative Latitude
2005

Abstract:

Established business owners and new entrepreneurs often have a difference of opinion about networking. The old-timers usually say that networking is one of their most important sources of business, while the newcomers frequently claim to put a lot of effort into networking without seeing much return. What's going on here?