Ten Ways to Keep and Get Clients
http://www.creativelatitude.com/articles/articles_schultz_getclient.html

Schultz, Derald
Creative Latitude
2005

Abstract:

Realistically, it will be impossible to keep every client due to any number of factors; the marketing director you've worked with for years leaves or another design firm offers a 'loss leader' project. While some scenarios are out of your control, many are not and taking a proactive stance can do wonders.