Crafting the Perfect Proposal
http://www.creativelatitude.com/articles/articles_tort_proposals.html

Tortorella, Neil
Creative Latitude
2004

Abstract:

Proposal are also the cause of a great deal of anxiety for many creatives--especially those new to the industry. They're usually not on the list of most creative-related classes in school. But, fear not, oh ye creative bethern. I'm going to take you step-by-step and show you how it's put it together.