A Path to Success: Interview with Patrick Jordan
http://www.uigarden.net/english/a-path-to-success-interview-with-patrick-jordan

Lisney, Eleanor
uiGarden
2005

Abstract:

In addition to providing clients with top quality design work, it is also important to help them think strategically. It adds a great deal of value for your clients when you help them to understand more about their users and their markets and about what the implications of this are for their designs.