Stop Creating ROT (Redundant, Outdated and Trivial Content)
http://www.webpagecontent.com/arc_archive/171/5/

McAlpine, Rachel
Quality Web Content
2005

Abstract:

Redundant, outdated and trivial content (ROT): you're soaking in it. First and second generation web sites and intranets are full of ROT. It's almost inevitable when you have a web site but no system for reviewing content regularly.