Increasing Visibility: Building Demand for Technical Communication Services
http://www2.techwr-l.com/techwhirl/employmentarticles/visibility.html

Huettner, Brenda P.
TECHWR-L
2005

Abstract:

Good technical communication is critical to the success of products and ultimately to the success of companies. But even the most perfect manuals may go unread, and the most elegant help systems may go unnoticed unless you take the time to promote the quality and necessity of your work. You need to showcase your talents and to encourage people throughout your company--and the community--to value and understand the work that you do. This will ideally lead to more respect, better pay, and more interesting work.