Ten Ways to Kill Design
http://www.cooper.com/content/insights/newsletters/2004_issue04/Ten_ways_to_kill_design.asp

Goodwin, Kim
Cooper Interaction Design
2005

Abstract:

The best designs and the best intentions won't always lead you to success, because the problem goes beyond your product and beyond your design or development process. Building better, more innovative, and more profitable products requires organizational change on a deep and difficult level.