Five Steps to Developing Your Writing Brand
http://www.writing-world.com/tech/branding.shtml

Carmichael Jones, Sonya
Writing World
2004

Abstract:

If you're wondering about an alternative solution for revitalizing your writing business, consider branding. It's a popular concept that you're most likely familiar with, but probably think of as a marketing strategy used only for the true brick and mortars. If so, think again.