Wanted: Articulate Scientists
http://nextwave.sciencemag.org/cgi/content/full/2000/11/09/2
  peer-reviewed

Whiteman, Lily
Science
2000

Abstract:

This article outlines the benefits you can realize by articulating your science clearly and succinctly; next time, we'll look at how and why several academic and government institutions as well as some publications are encouraging this trend.