What Search Engines Need to See to Rank Your Site Well (Part 1)
http://www.bennaco.com/search.htm

Bennaco
2004

Abstract:

A substantial number of people use search engines to find goods and services that interest them. Incredibly, though, many web designers don't pay much attention to designing sites to rank well in searches. This means that in order to protect your investment in your website, you need to know what has to be done to get good rankings, and how to make sure that your designer has done it.