Expanding Blurring Titles
http://www.macdesignonline.com/tutorials/finalcut/expanding_blurring.html

Mac Design Magazine
2005

Abstract:

The effect where titles spread out and then blur away to nothing has become a popular way to make 'plain old text' look more interesting. It's really not that complex: What we do is 'expand' the text by animating the tracking (the space between the letters).