On-Target Color
http://www.macdesignonline.com/tutorials/finalcut/marapr03_color.html

Hodgetts, Philip
Mac Design Magazine
2005

Abstract:

You'll probably recognize this color effect used by a certain department store that plays on the colors in its logo. The effect essentially reduces the image to three colors--a white background, red image content, and a darker red for some depth; but you can choose any color combination or mix any number of colors for a solarized or false color effect.