How to Create a Winning Tagline
http://www.usabilityprofessionals.org/upa_publications/upa_voice/volumes/2005/june/winning_tagline.html

Benun, Ilise
Usability Professionals Association
2005

Abstract:

The name of your company or consulting practice can offer prospects a clue into the work you do, which is especially necessary if it’s not readily understood, but if it bears your name, you’d better have a tagline to do the explaining.