Publish or Perish: Create an Out-of-the-Ordinary Booklet
http://www.ideabook.com/tutorials/print_design/publish_or_perish_create_an_ou.html

Chuck Green
Ideabook.com
2005

Abstract:

Though form and function does not necessarily improve the content of your message it can improve the ease with which it is accessed--and design can effect how well it is understood.