Evaluation of Digital Libraries Using Snowball Sampling
http://www.firstmonday.org/issues/issue10_5/peterson/
  peer-reviewed

Peterson, Elaine
First Monday
2005

Abstract:

This article describes how snowball sampling was applied in two different cases to evaluate digital collections. The first digital library was evaluated by conducting in–person interviews with survey participants. For the second digital library, an e–mail survey was mailed to site users. The results are compared and a cost–benefit analysis is provided. The author concludes that the convenience of an e–mail survey is not necessarily the most effective way to survey users.