A Unified Content Strategy
http://www.edocmagazine.com/article_new.asp?ID=24144

Rockley, Ann
e-Doc
2002

Abstract:

Today's organizational content is created by multiple content creators (marketing/communications, HR, engineering/product development, technical publications/product support, training) delivered to multiple content users (customers, suppliers, channel part-ners, and employees) and delivered through multi-channel information products (Internet, e-commerce, e-catalog, intranet, portals, marketing/communication/product materials, documentation, training, and support) in multiple media (Web, paper, wireless). Too often, content is created by authors working in isolation from other authors within the organization. Walls are erected among content areas and even within content areas, which leads to content being created, and recreated, and recreated, often with changes or differences at each iteration resulting in increased costs, reduced quality, and potentially ineffective materials. We call this the Content Silo Trap. While content migration tools can help, particularly with legacy content, planned reuse is the next step in facilitating content reuse.