Content: What Is It and Why Manage It?
http://www.rockley.com/articles/Content_what%20is%20content.pdf

Kostur, Pamela
Rockley Bulletin
2003

Abstract:

Fuelled by our own frustrations and fear of 'The Server' and 'inspired' by the frustrations of others, we set out to tackle 'content' and figure out ways to effectively create and manage it.