Seven Debilitating Diseases of Business Websites (and Their Cures)
http://www.wilsonweb.com/articles/7diseases.htm

Wilson, Ralph F.
Web Marketing Today
1998

Abstract:

If you're a site doctor like me, you see a lot of sick websites on the Net. Yes, they work, but even when sites are treated with massive doses of cold medicine, visitors quickly see symptoms that make them want to back away. Most of these problems are design flaws: not mediocre graphics, but basic flaws in the planning and execution of the site itself.