The New Publishing
http://www.tdl.com/~jrb/jrb7/pub_manifesto.html

Boynton, J.R.
Diamond Lane, The
1998

Abstract:

We know we can do better than lowest-common-denominator HTML. 'Better' means that it is easier to use, more compelling, 'sexier', and more fun for us to design and produce. But it's very expensive to do bleeding edge for lots of content, and too expensive to do bleeding edge and a version that works in old browsers on slow modems on slow computers with small monitors.